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Repsol lanza la campaña «Aprovecha, aprovecha» para promover sus combustibles 100% renovables

La multienergética ha versionado la popular canción “Para ser conductor de primera” para poner en valor sus combustibles 100% renovables. La campaña de DDB pone en valor cómo la economía circular y el aprovechamiento de los recursos nos hace mejores.
Jueves, 27 de junio de 2024.– Repsol ha lanzado la campaña “Aprovecha, aprovecha” para impulsar sus combustibles 100% renovables. DDB España, su socio creativo, ha llevado a cabo el nuevo spot con el objetivo de reforzar el lanzamiento de esta nueva categoría de combustibles 100% renovables y destacar la disponibilidad y ventajas de los mismos, en esta ocasión adaptando la popular canción “Para ser conductor de primera”.
Ahora, la famosa melodía promueve la economía circular de la mano de Repsol. Una versión que destaca cómo el aprovechamiento de los recursos nos hace mejores, buscando la unión en torno a esta innovación. Además, pone en valor la solución innovadora que representan los combustibles 100% renovables, una alternativa con la calidad Repsol de siempre, producidos a partir de residuos orgánicos.
La pieza comienza con una sola persona cantando el ‘himno’ en una estación de servicio de la multienergética, a ella se van sumando de forma coral distintas personas hasta incluir a toda una población que lleva a cabo gestos que simbolizan la unión, el cambio y la adopción de estos combustibles.
“Aprovecha, aprovecha” se enmarca en la narrativa de la plataforma “Algo nuevo te mueve”, lanzada por Repsol a principios de año con la que se anunciaba la presencia, cada vez mayor, de los nuevos combustibles 100% renovables para el público, ya disponibles en 300 de sus estaciones de servicio que ascenderá a 600 a finales de año.
“Han sido unos meses de trabajo muy intensos en cada mensaje y cada pieza. Hemos disfrutado cada paso porque todo ha fluido entre cliente y agencia. Creo que eso se ve en el resultado, que refleja exactamente lo que queríamos contar y cómo queríamos contarlo”, comenta José María Roca de Viñals, copresidente y CCO de DDB España.
El spot de televisión ha sido rodado por Landia, bajo la dirección de Maxi Blanco, con grabaciones en Asturias y Madrid. En él, se pone en valor tanto el uso de estos combustibles, como la innovación en su desarrollo en el Repsol Technology Lab.
La campaña está on air desde el 26 de junio y tendrá presencia en televisión, medios digitales, exteriores, exterior especular en la estación de Nuevos Ministerios en Madrid, prensa y radio.

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